Event Name: FITUR
Category: Travel & Tourism Fairs
Event Date: 22 – 26 January, 2025
Frequency: Annual
Location: IFEMA MADRID – Recinto Ferial, Av. Partenón 5, 28042 Madrid, Spain
Organizer: IFEMA MADRID – Parthenon Avenue, 5, 28042 Madrid, Spain
Phone: +34 91 722 30 00
Email: fitur[at]ifema.es
Timings: 10:00 AM – 20:00 PM
Tickets: 12 Euro per day! Buy Here!
FITUR is an event organised by IFEMA MADRID spanning five days and welcomes both trade visitors from the tourism industry interested in the latest industry trends, and the general public who come for first-hand information about the destinations on show. For the first three days the trade fair is open exclusively to trade visitors, and at the weekend also to the general public.
Fitur 2025: International Tourism Trade Fair
Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector’s largest business platform.
What is Fitur?
Find out all about Fitur, the main meeting point for tourism professionals.
Fitur Areas
Specialisation at Fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Observatory Fitur Next
The FITURNEXT Observatory promotes sustainable tourism practices and shares replicable solutions for quality tourism.
FITUR 2025, to be held from 22 to 26 January, organised by IFEMA MADRID, will be showcasing the great tourism and commercial opportunities that exist between the United States and Spain. In 2023, 3.8 million American tourists visited Spain, representing 4.5% of our international visitors. According to the Spanish Chamber of Commerce, the figure will approach four million in 2024. For its part, the United States could reach one million in 2025, consolidating Spain as its sixth international market.
In 2024, FITUR attracted 9,000 companies, 152 countries and more than 250,000 visitors.
Specialised Areas:
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Cruises:
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Fitur LGBT+
A reference and non-seasonal sector with high purchasing power
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Screen
A unique opportunity to capture new audiences
Fitur Sports
FITUR SPORTS, the meeting point for the tourism and sports industries
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive
Why should you visit Fitur?
Grow your network
Meet new suppliers and customers and strengthen commercial relationships with existing ones, multiplying business opportunities.
Get the best personalized offers
Be inspired by the best in the sector and get all the information on specialised offers for FITUR participants.
Find out about new market trends
Get an update on the entire tourism sector thanks to the programme of conferences and technical seminars.
Enjoy the city of Madrid and its Region
More than 69,000 m2 of exhibition space in the world capital of tourism and headquarters of the World Tourism Organization (UNWTO).